Your DMC in Madrid

MADRID IS COSMOPOLITAN TRENDY TAPAS FOOTBALL EXCITING .

WELCOME TO OUR OFFICE IN

MADRID

¡Hola! I’m Úrsula Medem, Area Manager for Madrid at maximice events group, and I would like to welcome you to our local Madrid office, in the heart of the city.

Madrid is a cosmopolitan city with almost unlimited possibilities and the best connected airport in Spain, making it an ideal location for major events.

The maximice events group team did a fantastic job helping us manage our events in Madrid. Their professionalism, attention to detail, and seamless coordination made the entire process stress-free and highly efficient. From planning to execution, they ensured everything ran smoothly, exceeding our expectations. We truly appreciate their dedication and look forward to working with them again!

Manuel was a dream to work with! Very professional and flexible with onsite changes. I would love the opportunity to work with him again!

ABOUT THE DESTINATION

WHY MADRID

The beating heart of events in Spain

For centuries, Madrid has been the geographic, political, and cultural center of Spain, and today, it stands as one of Europe’s most cosmopolitan and dynamic destinations for corporate events. As the largest city in Southern Europe and a major industrial and business hub, Madrid offers world-class infrastructure, international connectivity, and a vibrant atmosphere that makes it a must destination for events.

Just 30 minutes away, Toledo, the former capital of Spain and a UNESCO World Heritage Site, adds a unique historical and cultural layer to any event program, being the perfect complement to Madrid if you want to offer unforgettable off-site experiences.

Culture, history and art

Madrid’s rich heritage is reflected in its iconic landmarks, such as the Royal Palace, the Historic Quarter of the Habsburgs, and the Plaza Mayor. These sites offer stunning backdrops for gala dinners, incentive activities, and cultural tours.

The city is also home to the Golden Triangle of Art: the Prado, Reina Sofía, and Thyssen-Bornemisza museums, making it one of the most culturally inspiring destinations in Europe.

Madrileños are also very proud of two of the most successful football clubs in the world: Atletico Madrid and of course Real Madrid – the Royals.

Where business meets pleasure

Madrid’s energy is contagious. From the green oasis of El Retiro Park to the bustling shopping streets and lively squares, the city offers endless possibilities for team-building and leisure activities.

Gastronomy is a key part of the experience: from traditional Cocido Madrileño to modern Spanish fusion cuisine, the city’s restaurants and catering services are second to none. Add to this a wide range of hotels, unique venues, and traditional fincas in the surrounding region, and you have the perfect setting for impactful corporate events.

Let’s create an extraordinary event together, right in the heart of Spain!

ABOUT US

WHY MAXIMICE

With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.

All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

MICE

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

Let's talk

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

Let's talk

THE

TEAM

THE

MANAGEMENT

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.

With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.

Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.

"GERMAN ENGINEERING WITH SPANISH PASSION"

maximice @ vimeo

CHECK OUT OUR

LOCAL OFFICES

Marbella

Sevilla

Valencia

Barcelona

Mallorca

Ibiza

Madrid

Bilbao

Tenerife

Gran Canaria

DMC IN MALLORCA

DMC IN VALENCIA

DMC IN ALICANTE

DMC IN IBIZA

DMC IN MADRID

DMC IN MARBELLA

DMC IN MALAGA

DMC IN SEVILLA

DMC IN BARCELONA

DMC IN BILBAO

DMC IN GRAN CANARIA

DMC IN TENERIFE

SOME OF OUR

PARTNERSHIPS

LATEST

NEWS

Inspired by Spain: Some summer memories of our team

September 3, 2025

At maximice events group, inspiration for events comes not only from our expertise, but also from our people and their deep connection to Spain and

Keys to a successful Automotive event: Insights from our Senior Auto Project Manager on the Eventoplus podcast

June 25, 2025

What makes an automotive event truly successful? As a Spanish DMC with a dedicated Automotive department, we had the pleasure of joining the Eventoplus Podcast to explore

maximice joins global industry leaders at GDP’s Connection 2025 in the Bahamas

July 15, 2025

At maximice events group, we were thrilled to once again take part in Connection 2025, the annual event hosted by Global DMC Partners (GDP) that brings together top professionals from across the global MICE industry.

VIEW SOME OF OUR

WORK CASES

A SMALL SELECTION OF OUR CLIENTS

WE APPRECIATE YOUR TRUST

6.Sans

42 Incentive

Absolut Corporate Events

Abbott Medical Optics

Actelion

Adidas

Add On Communication

AIE of Sweden

American Express

AIDA Cruises

Allianz

ALSO

AMAG

Apetito

Aston Martin

Audi

AOM Gmbh

ATKearney

Art Of Travel

Avantgarde

AXA

Banks Sadler

Business Travel Solution

BCD meetings & events

Becker & Edberg

Bentley

BGF Invested in Growth

BMO Harris bank

Brother

Black Tomatoe

Blackbridge

Blond Eventmarketing

Business Service Club

Brand.Live

Umweltbundesamt.at

BMW

Böhringer Ingelheim

Bosch

C3 Marketing

Canon

Calida Group

Carl F. Bucherer

Club Med

Coca Cola

Cynosure

Carlson Wagonlit

CEO werkzeugkongress

Celgene

Cisco Systems

Commerzbank

Continental

Converse

Cuecom Gmbh

Cum Laude Events

Corpo Events

CWT Meetings & Events

Dapp Ag

Daimler

Das Schwarze Schaf

De Buck Agency

DDMC

Die Favoriten

DO IT! Gmbh

Danone

Deloitte

Deutsche Bank

Deichmann

Docuworld

Dupont

Ekso Bionics

Ecolab Nalco Water

ERGO Versicherung

Ernst & Young

Euler Hermes

Exxon Mobil

Estravel

Event.no AS

Fame Travel

Ferrari

Fiat

Fidelis Care

fischer Appelt

Fuso

Ford

Fresenius Medical Care

Fundacion Amigo

GPM Live Marketing

Grand Travel Group

Generali

GLS Logistics

Globus Medical

Google Inc.

Hagebau

Hapag Lloyd

Henkel

Helms Briscoe International

HR Hospitality

Horvart & Partner

Hirschfeld Touristik

Hill-Rom

HRG Worldwide

Image Events

Imagination

insglück

Incentive Direct

Isotec

jaeger + haeckerhase

Jochen Schweizer

Jeep

Junkers

JTB Russia

Kappa

Kimberly Clark

Konica Minolta

KPP Event

KTS Events

Lamborghini

Lieblingsagentur

LB Event à Poitiers

Lime Blue Events

Lufthansa City Center

L´Oréal

LG Electronics

Lipton Ice Tea

Lotto Soudal

LVM Versicherung

Mazda

Mavenir

Medpace

Medtronic

Merck

Mondelez International

Mylan

Maritz Global Events

McDonald´s

McLaren

Media Markt

Mercedes Benz

Marbet

Midnight Coffee

Mindact Event

Mondial

Movendi

Michelin

MINI

Nextevolution

Noble Events

Norsktur

Napp Pharma

Neo Ogilvy

Nestle

Novartis

Occasion

Opel

Opelbank

Peugeot

Pfizer

Pieroth

PPG Industries

peerevents

Planworx AG

Porsche

Postbank

Pin Point Events

Pure Perfection

quick-mix

Rese Experten

Resevaruhuset Ab

Roth & Lorenz

Roca

Roche

Realize

Reed & Mackay

Rusmice

Radio Italia

Renault

Rossmann

RTL

Service Factory

Saturn

Ssang Yong

Schweppes

Scansource Europe

Split Kommunikation

Sennheiser

Sharp

Siegelwerk

Siemens

Sirius Decisions

Skoda

Smart

Spardabank

Sparkasse

Stihl

S.Fastighetsförmedling

Suzuki

S-Squared

Targobank

Tenthpin

Tchibo

Team Katusha Alpecin

Telekom

Tom Tom

Toshiba

Toyota

Tripadvisor

Trust International

Team Nice

Team Seefried

ten & one

The Key Agency

Tonic

Top Banana Venues

Travel Options

Turn-Key Events

Unilever

Uniglobe

UPS

Uniglobe Robins Travel

Upstairs

Vaillant

Vodafone

Volvo

Verschoor Reizen

Volkswagen

VOK DAMS

Vorwerk

Vredestein

Weco Travel

White Label Events

XING

Xerox

Young Living

Zürich

Headquarter:
maximice events group, S.L.
Carrer Gremi d’Hortelans, 11
07009, Palma de Mallorca
Balearic Islands, Spain

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+34 971 405 168