Hola from Madrid!
My name is Úrsula and on behalf of my team I would like to welcome you to our local branch office situated near the beating heart of Spain, Madrid. We invite you to browse this site dedicated to the beautiful city of Madrid and I hope to see you soon!

Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.

The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.

From our head office in Mallorca we coordinate our units maximice events corporate, maximice events automotive and maximice events congress. To professionally carry out your events in Spain, we have own offices with experienced teams in Barcelona, Ibiza, Valencia-Alicante, Marbella-Málaga, Madrid as well as together with a long-time cooperation partner in the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.



For centuries the largest city in southern Europe has been the geographic, political and cultural center of Spain. As a trading and industrial hub of international importance, it gives the life to the Iberian Peninsula like no other. At the same time it is strongly influenced by the other Spanish regions - It offers a cross-section through modern Spain.

The pride

Madrid is a sophisticated city with almost unlimited possibilities. A first-class historical and cultural site in the heart of Spain. The Historic Quarter of the Habsburgs and the Royal Palace are just some clues to explore the impressive buildings and monuments. For the 3.2 million inhabitants that live around one of the most important cities in Europe, the modern comfortable infrastructures harmoniously aligned themselves.

The art

The city can be proud of some of the most impressive and important museums worldwide: The Prado, Reina Sofia and Thyssen-Bornemisza - they are the cultural highlights of the city. These combine to form the famous Triangle of Art in the beautiful Avenue del Prado. And the Madrilenos are also very proud of two of the most successful football clubs in the world: Atletico Madrid and of course Real Madrid - the Royals.

The Charm

Likewise, the Madrilenos like to do sport themselves. For example, in the park "El Retiro", the green lung of the city. The real buzz of life however takes place in the numerous shopping streets and squares. Where the thrill of excitement is swarming and the lively charm of the inhabitants is felt day and night. Typical dishes from all parts of Spain are prepared in a tasteful and professional way. From tapas to the stew "Cocido Madrileño" to the Paella; the first-class restaurants will leave an impression. And even more so: the wide range of hotels, service providers and venues - they make the city an ideal location for major events.





  • hola@maximice-events-group.com
  • +34 971 40 51 68
  • Calle Mariano Villangómez 8
    07015 Palma de Mallorca


  • hola@maximice-events-group.com
  • +34 971 07 26 54
  • Avda. Sta. Eulalia 17, D - Ofi. 13
    07800 Ibiza


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Calle Profesor Beltrán Báguena 4
    46009 Valencia


  • hola@maximice-events-group.com
  • +34 910 10 12 68
  • Calle Velázquez 157, 1º - Ofi. C5
    28002 Madrid


  • hola@maximice-events-group.com
  • +34 952 00 80 28
  • Avda. Ricardo Soriano 72, B - 1º
    29601 Marbella


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Gran Via Corts Catalanes 669
    4º - 1ª 08013 Barcelona


  • hola@maximice-events-group.com
  • +34 618 22 69 32
  • Calle Levante 18 - Urb. Cho 2
    38632 Arona - Tenerife


  • hola@maximice-events-group.com
  • +34 618 22 93 27
  • Calle Luis Doreste Silva 20 bajo
    35004 Las Palmas de Gran Canaria